LS101: Social Broadcasting: The New TV

Live Streaming Summit – Tuesday 16 May 
10:30 – 11:30

Streaming video is exploding as fast as technology and audiences can keep up. Whether originating as social media-based branded content, destination viewing, simple live streaming, or in-the-moment broadcasting; the new TV is live and available across multiple devices and platforms. Roker Media and its analytics division Roker Labs dig deep into how live streaming is finding its audience. From broadcasting on social networks to developing OTT-first content, how are broadcasters leveraging social broadcasting to drive viewers to their programming, brands, and content? Which platforms are making philosophical and technological advances to win at live streaming? How will paid boosting of Live on Facebook affect the industry? And what are Twitch, YouTube, Instagram, and Snapchat doing that will make this area competitive for years? 

Presented by: Jon Burk, Luke Watson