Track B – Thursday 2 November
13:45 – 14:30
If content is King, then user experience is God. Many of the best practices from data driven video companies can be boiled down to simple concepts you don’t have to be a data scientist to understand. This presentation will showcase how entertainment brands can make better use of their data in 2017 and beyond. The session will present actionable strategies for entertainment brands to effectively use data to compete in digital spaces. Topics covered will include A/B experimentation, thumbnail optimization, and social media KPIs.
Presented by: Gabriella Mirabelli