B104: Predicting The TV Content Consumers Crave

Track B – Thursday 2 November 
14:45 – 15:30

For decades, TV ratings have been the main barometer of commercial television success. But with the instant delivery of programming across all types of devices, content providers need to understand what viewers want before it arrives on their TVs, tablets and phones.  Featuring top executives from the TV industry, this session will explore findings from Altman Vilandrie & Companys annual consumer video survey, which for the first time will feature data on how and why consumers make viewing decisions – including the importance of program themes, networks, actors and creators.

Presented by: Jonathan Hurd, Sherry Brennan, Michele Edelman, Jamison Tilsner