Track C – Thursday 2 November
11:30 – 12:30
Virtual assistants such as Alexa, Google Home, and Siri are quickly moving from niche to mainstream. Streaming audio and video are the cornerstone of a successful skill deployment. This session explores the integration of virtual assistants into the connected home and their non-traditional business model. Attendees will learn about balancing production requirements and return on investment with the potential rewards of tightly integrating their brand into their users daily routine. Panelists will also share their experiences of managing user expectations while exploring unobtrusive monetization paths.