C105: Measuring The Success of Video On Social Media

Track C – Thursday 2 November 
16:00 – 17:00

Brands are expanding their budgets and resources into social media and online video marketing, yet less than 20% of marketers believe that social media has proven its quantitative impact on their business. In this interactive session, you will hear how brands value their media investments, track their data across social platforms, and leverage it to impact sales and reputation. From global view count, to platform specific formats and influencers, the panel will share their insights and perspectives into the KPIs of successful content.

Presented by: Amadea Choplin