LS103: Monetizing Live Streaming

Live Streaming Summit – Thursday 2 November 
13:45 – 14:30

While the popularity of live streaming isn’t in doubt, even the biggest names in entertainment sometimes find it a challenge to monetize. What can be done to get consumers to pay for live content or make it more enticing for advertisers and sponsors? We look at various approaches to monetization, from pay-per-view and subscription to interstitial advertising and sponsored/branded content.

Presented by: Brian Ring, Jon Burk, Greg Ellis, Renée Reynosa, Charles Mellilo, Gabe Goodwin