B202: Case Study: The Power of Live Video

Track B – Friday 3 November 
11:30 – 12:30

Over the past year, videos depicting acts of violence and social injustice were captured live and shared on social media and news platforms highlighting the impact real-time news can have. Live video is playing an increasing role in the editorial strategies of digital publishers and broadcasters – their audiences expect a range of live coverage on multiple devices and platforms. They are still looking for breaking and key news events but now they also want to see political, cultural and religious events, red carpet coverage, product launches, technology shows, sports news and more. This presentation by the AP will highlight what audiences want from live video, how news organizations are incorporating it into their daily editorial strategy and how live video fits into a wider news agenda.

Presented by: Bill Burke