Discovery Track – Friday 3 November
11:30 – 12:30
Cloud-Based Distribution and Decoration of Broadcast Channels for Better OTT Linear Services
In a world of ubiquitous OTT video consumption, tracking and matching content rights with viewers locations, subscriptions or devices, is a much taller order than for traditional set-top box based broadcast or pay TV. OTT TV also promises better monetization via the untapped potential of dynamic and targeted insertions. For broadcast linear channels in particular, rights resolution and smarter insertions require that channel providers deliver video with clean and reliable metadata to their OTT partners. This new distribution and decoration of linear channels is a key component of the OTT value chain.
Presented by: Jean Macher
Digital Watermarking Alliance
More information coming soon.