All posts by Mobile Program

W1: The Ins-And-Outs Of HTML5: Building An Effective Video Workflow

Morning Workshops – Wednesday 1 November 
09:00 – 12:00

This workshop provides an in-depth look at the HTML5 video workflow: from mobile and web players to formats, ads and DRMs. With a special focus on player technologies and optimizations, this workshop look at the main features and strengths of the open-source media engine frameworks and proprietary players available on the market today. Presenters will also discuss how to choose a player adapted to one’s use case, especially in light of the use case and business goals. Finally, an interactive example will be shared with attendees of how to add features to your HTML5 player, offering tips and best practices and pointing out potential production issues to be aware of.

Presented by: Erica Beavers, Nikolay Rodionov

W2: Encoding 2017: Codecs & Packaging for PCs, Mobile, & OTT/STB/Smart TVs

Morning Workshops – Wednesday 1 November 
09:00 – 12:00

As video resolutions increase and target playback platforms multiply, video producers must leave their H.264/HLS/HDS comfort zone and expand into HEVC, VP9, and MPEG-DASH. This workshop is divided into multiple segments by target platform to teach you the applicable standards and best strategies for delivering live and VOD adaptive video to viewers on that platform, both with and without DRM. Along the way, attendees learn options for producing H.264, HEVC, and VP9; the status of standards such as the Media Source Extensions (MSE) and Encrypted Media Extensions (EME); and how and when to utilize them. Attendees walk away knowing the technical requirements for delivering to all key platforms and the best practices for making it happen.

Presented by: Jan Ozer

W3: Creating an Open-Source Encoding Pipeline

Afternoon Workshops – Wednesday 1 November 
13:30 – 16:30

Encoding workflows for both SMB and enterprise can utilize powerful and free open source options, such as FFmpeg, which appeal to startups and established businesses for the flexibility in customization that they offer. In this workshop, learn the pros and cons of utilizing open source software in your encoding workflow. You also learn how to implement an encoding workflow by deconstructing a sample PHP and FFmpeg architecture. The presentation will also explore extended encoding options for FFmpeg including HEVC/H.265, to maximize compatibility with a wide range of mobile and desktop browsers, as well as streaming media servers.

Presented by: Robert Reinhardt

W4: Encoding Live and VOD for HEVC/HLS

Afternoon Workshops – Wednesday 1 November 
13:30 – 16:30

Apple’s support for HEVC in HLS is a ground-breaking event that opens up hundreds of millions of HEVC capable players. If supporting this spec is on your short term development schedule, you’ll want to check out this workshop. The workshop starts by reviewing the new spec and sharing playback details, like how well HEVC plays on hardware supported and non-hardware supported devices. Then it focuses on the HEVC codec itself, describing encoding options, royalty costs, and other implementation details. Learn how to create the necessary files and manifest files for mixed H.264/HEVC encoding ladders, and finish with a look at how to produce live content compatible with the new specification.

Presented by: Jan Ozer, David Hassoun, Jun Heider

Welcome & Kickoff Session: Live Streaming NFL Thursday Night Football

Welcome & Opening Keynote – Thursday 2 November 
09:00 – 10:00

Earlier this year, Amazon won the rights to stream “Thursday Night Football” games on Amazon Prime for this season. In this session, AWS Elemental will provide insights about how the NFL is delivering a new level of live streamed sports experiences for fans. A special guest from Amazon Video will join the discussion for a deeper dive into the video and cloud infrastructure that’s being used to deliver the live streamed sports action.

Presented by: Keith Wymbs, BA Winston

A101: CDN Optimization: Working Towards Broadcast Economics and Quality At Scale

Track A – Thursday 2 November 
10:30 – 11:15

While CDN prices have never been lower, OTT delivery continues to weigh heavily on broadcasters’ budgets. Growing audiences, higher resolutions and more immersive video experiences bring both technical and business challenges at scale. This panel explores how content publishers are working to balance fixed revenue per subscriber models with the varying cost of delivery, while also getting the best quality for their money. The session will look at optimization efforts throughout the delivery workflow, with a special emphasis on CDN, multi-CDN, peer-to-peer, multicast and in-house delivery solutions.

Presented by: Erica Beavers, Flavio Ribeiro, Ryan Korte

B101: Building a Scalable Next Generation TV Service

Track B – Thursday 2 November 
10:30 – 11:15

As operators and media companies navigate through the growing mix of technologies and the changing TV environment, content owners continue to experiment with new TV services and OTT solutions. With the goal of finding new revenue streams, and retaining audiences, service providers are continuously introducing new engaging features that cater to today’s personalized viewing habits. This panel will dive into the technology landscape for scalable Next Generation TV deployments as well as how content owners can tackle scalable content distribution in a cost effective manner.

Presented by: Daniel Webster, Will James, Adam Diep, Felix Gomez

C101: Evolution Of Encoding Options In The Market

Track C – Thursday 2 November 
10:30 – 11:15

There’s a growing number of vendor options when it comes to encoding video, but each one is different in terms of feature sets, distribution functions, audience reach, monetization opportunities, interactivity and many other factors. This session will compare the panelists offerings, discuss the technical features they are bringing to market, and where they see demand for new capabilities from their customers. This panel will help you understand which platforms and approaches are best suited for specific video content and consumer use-cases as well as overall business goals. It will also discuss how the market for encoding services is evolving and what we should we expect to see in the next 6 to 12 months.

Presented by: Dom Robinson, Dan Germain, Mike Talvensaari, Dror Gill, Mahmoud Al-Daccak