Category Archives: Track B

B101: Unique Ways To Integrate Streaming Into Corporate Communications and Training

Track B: Track B – Tuesday 16 May 
10:30 – 11:30

To date, most corporate implementations of streaming media in the enterprise have focused on corporate communications and training. Now, organizations are starting to use Streaming Media in customer facing environments and in revenue generating opportunities. This will be the next breakthrough in Streaming Media in the enterprise and education. This session will present real world scenarios of how streaming media has been used to improve customer service, gain new customers, and provide additional services – often times through a combination of streaming video and real time video and audio. This can’t miss session will get you thinking about ways to take your streaming implementation to the next level.

Presented by: Andy Howard, Sunny Panesar, Brian Patterson

B102: Secure OTT: The Do’s And Don’t Of Multi-DRM In An HTML5 World

Track B: Track B – Tuesday 16 May 
11:45 – 12:30

The industry has made big strides forward in bridging the divides between HLS and DASH, Fragmented MP4s and Transport Streams, CBC and CRT, and the myriad little details that continue to cause fragmentation and chaos in delivery and rendering of DRM-secured content to devices. Achieving cost-effective, cross-platform secure playback remains a critical yet mostly unsolved challenge. While the unified vision of HTML5 and seamless playback across browsers is still several years from potential fruition, there are methods to conquer the madness and implement delightful, yet secure, OTT services. This presentation will provide an update on the state of DRM including insight into the apps vs browsers debate, customer needs, and best practices recommendations.

Presented by: Avni Rambhia

B103: Social Video: Strategies for Success

Track B: Track B – Tuesday 16 May 
13:45 – 14:30

As TV viewing moves further and further into digital, cable networks and media companies are searching for the best ways to reach audiences online. How do they find digital audiences, and what’s the best way to reach them? A roundtable of media and brand executives will share their strategies for success, using a mixture of organic and paid media to drive results. This session will discuss how data is the key to unlocking the power of social video strategies.

Presented by: Rick Bashkoff, Britta Von Schoeler, Blake Stuchin, Gabriella Mirabelli, Brian Ring

B104: The Business Of Skinny Bundles and Consumer Choice

Track B: Track B – Tuesday 16 May 
14:45 – 15:30

In recent months, Pay TV carriers and streaming providers like Hulu and YouTube have introduced skinny bundles in an effort to prevent cord-cutters and/or attract younger, price conscious consumers. But many of these offerings dont provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts will discuss the latest research on consumer channel priorities and pricing analysis and provide perspectives on what types of bundles consumers want to watch.

Presented by: Jonathan Hurd, Xavier Kochhar, Magnus Svensson, Bill Rusitzky, Helge Hoibraaten

B105: SPECIAL SESSION: How Special Operations Veterans Can Impact The DNA of You & Your Organization

Track B: Track B – Tuesday 16 May 
16:00 – 17:00

Session produced by
Tactivate

Veterans from the military Special Operations Forces (SOF) community are among our nations greatest   untapped economic assets. The skills learned and honed while in service are directly applicable and invaluable when effectively employed in the private sector. This session with former Special Operations veterans and entrepreneurs will explore how the notions of situational awareness, transparency, empathy, adaptability and integrity inherent to the SOF community can and should be incorporated in your life and within business irrespective of industry.

Presented by: Jesse Levin, Matthew Griff Griffin, Zach Iscol

B201: Establishing Parity Between Online Video and Broadcast Television

Track B: Track B – Wednesday 17 May 
10:30 – 11:30

We are starting to see momentum gather for online video: cable subscribers are declining and online video consumption is increasing. But the two experiences, watching TV and watching online video, aren’t the same yet. Broadcast television generally has better quality, more consistent delivery, and improved customer service. Yet the allure of anytime, anywhere access from any device is driving consumer behavior towards OTT services like Netflix, Hulu, HBO, and more. In this panel, we’ll talk about what it might take to get parity between the traditional television experience and streaming video.

Presented by: Jason Thibeault, Clark Pierce, Andreas Engde, John Narus, Mourad Kioumgi

B202: Case Study: Best Practices For Broadcasting On Facebook Live

Track B: Track B – Wednesday 17 May 
11:45 – 12:30

Facebook Live is currently one of the hottest platforms for broadcasting live on the Internet. Hear real-world results from The Humane Society of the United States, who has been live-streaming (via Facebook and YouTube) for years. Hear how they have gone live from various corners of the globe, with varying levels of success — and learn from their failures, and borrow from their successes. Along with the analytics, learn what they have found are the best practices for broadcasting on Facebook including content choice, engagement rates, securing donations and other best practices.

Presented by: Chad Sisneros

B203: VR: Making It More Personal

Track B: Track B – Wednesday 17 May 
13:45 – 14:45

Virtual reality innovation has been focused on delivering immersive video experiences, and sports will likely become a popular use case for VR. However, the real game changer will be in giving users even more control over the viewing experience. This session will explore the directions for VR technology, and how content owners and service providers can develop interactive, more personalized VR experiences. It will discuss how VR services could take the form of an interactive timeline, whereby users can pick specific events within a game and interact with them at their leisure.

Presented by: Mano Kulasingam, Malachi Bierstein, Chistian Egeler, Niko Chauls, Iddo Shaim