Category Archives: Track B

Welcome & Kickoff Session: Live Streaming NFL Thursday Night Football

Welcome & Opening Keynote – Thursday 2 November 
09:00 – 10:00

Earlier this year, Amazon won the rights to stream “Thursday Night Football” games on Amazon Prime for this season. In this session, AWS Elemental will provide insights about how the NFL is delivering a new level of live streamed sports experiences for fans. A special guest from Amazon Video will join the discussion for a deeper dive into the video and cloud infrastructure that’s being used to deliver the live streamed sports action.

Presented by: Keith Wymbs, BA Winston

B101: Building a Scalable Next Generation TV Service

Track B – Thursday 2 November 
10:30 – 11:15

As operators and media companies navigate through the growing mix of technologies and the changing TV environment, content owners continue to experiment with new TV services and OTT solutions. With the goal of finding new revenue streams, and retaining audiences, service providers are continuously introducing new engaging features that cater to today’s personalized viewing habits. This panel will dive into the technology landscape for scalable Next Generation TV deployments as well as how content owners can tackle scalable content distribution in a cost effective manner.

Presented by: Daniel Webster, Will James, Adam Diep, Felix Gomez

B102: How To: Identifying Real-World Options for Live Streaming Playback

Track B – Thursday 2 November 
11:30 – 12:30

Considering Adobe’s recent announcement providing an end of support date for Flash, you need to be ready for a Flash-less world. HTML5 has had plenty of time to play catch up and surpass Flash capabilities—or has it? In this session, learn which transport technologies from HTTP, WebRTC, RTSP, and even RTMP work best, when to use them, and where to put your development dollars for maximum return.Programming in UHD has gone up tenfold, although only a relatively Platforms small amount is still available. More media enterprises are coming online with UHD broadcasts, and standards have arrived to a certain degree, with initial support for content and devices. But we are still far from pervasive UHD-ready facilities and end-to-end workflows. This session cuts through the hype to look at what realistically can be accomplished in UHD today and experiences thus far in deploying UHD. The panelists also cast an eye to the future, with discussion around topics such as live UHD event production and streaming and the potential for high dynamic range (HDR).

Presented by: Robert Reinhardt

Lunch on the Lawn

Track B – Thursday 2 November 
12:30 – 13:45

All conference attendees and speakers are invited to join us for Lunch on Lawn taking place on the Lighthouse Courtyard. Enjoy some fresh air and networking after a full morning of sessions.

*Please note this lunch is not open to Discovery Pass holders or booth personnel.

B103: Reverse Engineering Netflix Data: Best Practices You Don’t Have to Be A Data Scientist to Put into Practice

Track B – Thursday 2 November 
13:45 – 14:30

If content is King, then user experience is God. Many of the best practices from data driven video companies can be boiled down to simple concepts you don’t have to be a data scientist to understand. This presentation will showcase how entertainment brands can make better use of their data in 2017 and beyond. The session will present actionable strategies for entertainment brands to effectively use data to compete in digital spaces. Topics covered will include A/B experimentation, thumbnail optimization, and social media KPIs.

Presented by: Gabriella Mirabelli

B104: Predicting The TV Content Consumers Crave

Track B – Thursday 2 November 
14:45 – 15:30

For decades, TV ratings have been the main barometer of commercial television success. But with the instant delivery of programming across all types of devices, content providers need to understand what viewers want before it arrives on their TVs, tablets and phones.  Featuring top executives from the TV industry, this session will explore findings from Altman Vilandrie & Companys annual consumer video survey, which for the first time will feature data on how and why consumers make viewing decisions – including the importance of program themes, networks, actors and creators.

Presented by: Jonathan Hurd, Sherry Brennan, Michele Edelman, Jamison Tilsner

B105: So Many Platforms, So Little Time: Winning The Race For Reach

Track B – Thursday 2 November 
16:00 – 17:00

For content providers, achieving ubiquitous reach in today’s fragmented market often is a race against time and resource limitations. Unlike the simpler early days of web video, providers must write apps for hundreds of variations of mobile and streaming devices, gaming consoles and smart TVs, or risk losing market share to larger or more aggressive competitors. At the same time, many digital-first content providers are focusing on social media video experiences, further disrupting the landscape. This panel would bring together traditional and internet content providers to discuss strategies that can be used to quickly and efficiently extend cross platform reach and streamline app store certification processes.

Presented by: Allan Isfan, Tedd Cittadine