Category Archives: Track C

Welcome & Kickoff Session: Live Streaming NFL Thursday Night Football

Welcome & Opening Keynote – Thursday 2 November 
09:00 – 10:00

Earlier this year, Amazon won the rights to stream “Thursday Night Football” games on Amazon Prime for this season. In this session, AWS Elemental will provide insights about how the NFL is delivering a new level of live streamed sports experiences for fans. A special guest from Amazon Video will join the discussion for a deeper dive into the video and cloud infrastructure that’s being used to deliver the live streamed sports action.

Presented by: Keith Wymbs, BA Winston

C101: Evolution Of Encoding Options In The Market

Track C – Thursday 2 November 
10:30 – 11:15

There’s a growing number of vendor options when it comes to encoding video, but each one is different in terms of feature sets, distribution functions, audience reach, monetization opportunities, interactivity and many other factors. This session will compare the panelists offerings, discuss the technical features they are bringing to market, and where they see demand for new capabilities from their customers. This panel will help you understand which platforms and approaches are best suited for specific video content and consumer use-cases as well as overall business goals. It will also discuss how the market for encoding services is evolving and what we should we expect to see in the next 6 to 12 months.

Presented by: Dom Robinson, Dan Germain, Mike Talvensaari, Dror Gill, Mahmoud Al-Daccak

C102: Opportunities and Challenges of Video Streaming in the Connected Home

Track C – Thursday 2 November 
11:30 – 12:30

Virtual assistants such as Alexa, Google Home, and Siri are quickly moving from niche to mainstream. Streaming audio and video are the cornerstone of a successful skill deployment. This session explores the integration of virtual assistants into the connected home and their non-traditional business model. Attendees will learn about balancing production requirements and return on investment with the potential rewards of tightly integrating their brand into their users daily routine. Panelists will also share their experiences of managing user expectations while exploring unobtrusive monetization paths.

Presented by: Rob Dillon, Matt Kellogg

Lunch on the Lawn

Track C – Thursday 2 November 
12:30 – 13:45

All conference attendees and speakers are invited to join us for Lunch on Lawn taking place on the Lighthouse Courtyard. Enjoy some fresh air and networking after a full morning of sessions.

*Please note this lunch is not open to Discovery Pass holders or booth personnel.

C103: The Reality of VR Video

Track C – Thursday 2 November 
13:45 – 14:30

Video is an exciting use case for Virtual Reality, but what’s the reality of creating, delivering, and monetizing it today? In this panel, you’ll hear industry experts discuss the state of VR Video, from technologies to capture and display it to methods for streaming and interacting with it, as well as the opportunities in the near- and long-term future.

Presented by: Jason Thibeault, Devon Copley, Josh Courtney, Chris Michaels, Jim Clements

C104: The Future Of Video Codecs: VP9, HEVC and AV1

Track C – Thursday 2 November 
14:45 – 15:30

The upcoming support of HEVC on iOS is bringing new dynamics into the video codec world, and by end of the year AV1 is going to be released. At the same time, VP9 gains a lot of popularity among content providers especially for Web browsers as well as Android devices. This panel will discuss what is the status of the different video codecs today, what are benefits and problems, and how this will change in the future. It will also discuss the question if the industry is are getting into a codec war again, where content providers will have to support multiple video codecs in parallel to reach all devices.

Presented by: Stefan Lederer, David Sayed, Joel Korpi, Andy Beach, Timothy Terriberry

C105: Measuring The Success of Video On Social Media

Track C – Thursday 2 November 
16:00 – 17:00

Brands are expanding their budgets and resources into social media and online video marketing, yet less than 20% of marketers believe that social media has proven its quantitative impact on their business. In this interactive session, you will hear how brands value their media investments, track their data across social platforms, and leverage it to impact sales and reputation. From global view count, to platform specific formats and influencers, the panel will share their insights and perspectives into the KPIs of successful content.

Presented by: Amadea Choplin