B104: Predicting The TV Content Consumers Crave

Track B – Thursday 2 November 14:45 – 15:30 For decades, TV ratings have been the main barometer of commercial television success. But with the instant delivery of programming across all types of devices, content providers need to understand what viewers want before it arrives on their TVs, tablets and phones.  Featuring top executives from the … Continue reading B104: Predicting The TV Content Consumers Crave